A Text Book of Agribusiness Management and Market Research

The book is based on the experience of teaching various courses like Agriculture Marketing, Legislation, and policies, Principles of Management, Management of co-operatives, Consumer behavior, Project Management, Marketing research, and Tamarind processing Management, related subject to undergraduate and postgraduate students, guiding and conducting research studies and extensive visits of different institutions by the authors during last 25 years, The materials in the book has been synthesized from your own research findings and the data from different published sources.