
Social Media Cultures
Dhiraj Murthy(Author)
Lexington Books (Publisher)
Will be published approx. on 20. August 2026
Book
Paperback/Softback
288 pages
978-1-6669-5532-3 (ISBN)
Description
In Social Media Cultures, Dhiraj Murthy provides a theoretically-grounded, historical exploration of the social media landscape. Uniquely tracing the evolution of social media - from traditional media like letters, postcards, and the telephone to new media and platforms - Murthy argues that these contemporary phenomena are not divorced from their analog antecedents. The historical and theoretical frameworks employed in this book allow readers to better understand the intricacies of nuanced modern dynamics like cancel culture, self-expression, and celebrity influence. Focusing on mobility, political discourse, and the power of witnessing from global perspectives, Murthy uses empirical case studies from both the Global South and North to demonstrate the profound impact of social media on culture, politics, and everyday life. Ultimately, Murthy encourages readers to reflect on their roles within the broader social media ecosystem and to consider the far-reaching consequences of social media engagement on a global scale. Scholars of communication, media studies, social media, and sociology will find this book of particular interest.
More details
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
35 BW Illustrations, 11 Tables
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 25 mm
Weight
454 gr
ISBN-13
978-1-6669-5532-3 (9781666955323)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Dhiraj Murthy is professor of journalism and media studies in the Moody College of Communication, the Department of Sociology, and the School of Information at The University of Texas at Austin.
Content
Chapter 1: What Are Social Media Cultures?
Chapter 2: A Historical and Theoretical Understanding of Social Media Cultures
Chapter 3: Networks and Social Media Cultures
Chapter 4: "Witness Cultures" on Social Media
Chapter 5: Mobile Social Media Cultures
Chapter 6: Celebrity and Influencer Social Media Cultures
Chapter 7: Self-Expression, Connectedness, and Community within Social Media Cultures
Chapter 8: Extremist Content, Politics, and Community
Chapter 9: Cancel Cultures
Chapter 10: The Implications of Social Media Cultures
Chapter 2: A Historical and Theoretical Understanding of Social Media Cultures
Chapter 3: Networks and Social Media Cultures
Chapter 4: "Witness Cultures" on Social Media
Chapter 5: Mobile Social Media Cultures
Chapter 6: Celebrity and Influencer Social Media Cultures
Chapter 7: Self-Expression, Connectedness, and Community within Social Media Cultures
Chapter 8: Extremist Content, Politics, and Community
Chapter 9: Cancel Cultures
Chapter 10: The Implications of Social Media Cultures