How to Choose a Franchise
2nd Edition
Published on 30. June 2004
Book
Paperback/Softback
192 pages
978-0-7494-4195-1 (ISBN)
Description
Praise and Reviews
"Assesses the pros and cons for franchisor and franchisee, analyses companies and contracts, and provides self-assessment techniques to find the most suitable franchise."
- The Bookseller
"Murray's book will help you choose widely and to assess your franchising suitability, set financial targets and conduct adequate research."
- The Weekly Telegraph
The number of UK business franchises has more than doubled over the last eight years, to a combined annual turnover of
GBP10 billion. Unlike the majority of business start-ups, most franchises are successful, and today some of the biggest high street names offer franchises.
The Daily Express How to Choose a Franchise is written for anyone seriously considering taking up this kind of business opportunity, and it advises you on the essential groundwork needed before acquiring a franchise. Key topics covered in this updated new edition include:
where to look for a great franchise
setting your financial targets
scrutinizing the franchise contract
how to prepare a business plan
case studies including Domino's pizza and Kall Kwik
the British Franchise Association Members and other useful contact details
An invaluable guide, it will help you ensure you find the most suitable franchise.
"Assesses the pros and cons for franchisor and franchisee, analyses companies and contracts, and provides self-assessment techniques to find the most suitable franchise."
- The Bookseller
"Murray's book will help you choose widely and to assess your franchising suitability, set financial targets and conduct adequate research."
- The Weekly Telegraph
The number of UK business franchises has more than doubled over the last eight years, to a combined annual turnover of
GBP10 billion. Unlike the majority of business start-ups, most franchises are successful, and today some of the biggest high street names offer franchises.
The Daily Express How to Choose a Franchise is written for anyone seriously considering taking up this kind of business opportunity, and it advises you on the essential groundwork needed before acquiring a franchise. Key topics covered in this updated new edition include:
where to look for a great franchise
setting your financial targets
scrutinizing the franchise contract
how to prepare a business plan
case studies including Domino's pizza and Kall Kwik
the British Franchise Association Members and other useful contact details
An invaluable guide, it will help you ensure you find the most suitable franchise.
Reviews / Votes
"written for anyone seriously considering taking up this kind of business opportunity." commerce & industry "assesses the pros and cons for franchisor and franchisee, analyses companies and contracts, and provides self-assessment techniques to find the most suitable franchise." the bookseller "murray's book will help you choose widely and to assess your franchising suitability, set financial targets and conduct adequate research." the weekly telegraphMore details
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Edition type
Revised edition
Product notice
Paperback (trade)
Dimensions
Height: 216 mm
Width: 135 mm
ISBN-13
978-0-7494-4195-1 (9780749441951)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Iain Murray
Iain Murray is a leading business journalist who has written about franchising for the Express newspapers for over 20 years.
Iain Murray is a leading business journalist who has written about franchising for the Express newspapers for over 20 years.
Content
The appeal of franchising; A definition of franchising; The growth and diversity and advantages and disadvantages of franchising; The risks; Strengths and weaknesses; Narrowing the choice of franchises; Where to look; Applying your skills and expertise; Setting your financial targets; Calculating your personal net worth; Setting the ball rolling; Investigating the business opportunity; The industry as a whole; Investigating the franchise (company research); Your franchise interview; Meeting existing franchisees; Individual investment opportunities; Seeking professional advice; Start from scratch or buy an existing franchise?; Summing up the results of your investigations before signing; The contract; Introductory heads of terms of agreement and the full franchise agreement explained; Using a lawyer; Using a clearing bank; Franchise finance packages; The small firms loan guarantee scheme; How to prepare a business plan; Approaching your bank.; Case studies.