The Franchising Handbook
The Complete Guide to Choosing a Franchise
1st Edition
Published on 3. June 2006
Book
Paperback/Softback
256 pages
978-0-7494-4541-6 (ISBN)
Description
Franchising is big business. Annually the UK franchising industry is worth over GBP9.5billion, employs 326,000 people and introduces around 3,000 new small businesses into the UK. Last year 95% of all franchisees reported profitability making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising continues to expand, both in popularity and economic terms as individuals are able to enter the market with a proven brand and business formula to follow.
The Franchising Handbook is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies plus an A-Z directory of franchises arranged by each major market.
Key topics covered include:
The Franchising Boom: success stories, size and scope of the UK franchising sector, how franchising works and the pros and cons
How to Choose a Franchise: Self-assessment, preparing yourself, using an expert, the franchise contract, raising finance, what to expect next
How to Franchise Your Business: Expanding your business, research, sources of franchise revenue, services provided by the franchisor, training and operating manuals
Prospects for the future
The Franchising Handbook is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies plus an A-Z directory of franchises arranged by each major market.
Key topics covered include:
The Franchising Boom: success stories, size and scope of the UK franchising sector, how franchising works and the pros and cons
How to Choose a Franchise: Self-assessment, preparing yourself, using an expert, the franchise contract, raising finance, what to expect next
How to Franchise Your Business: Expanding your business, research, sources of franchise revenue, services provided by the franchisor, training and operating manuals
Prospects for the future
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 216 mm
Width: 135 mm
ISBN-13
978-0-7494-4541-6 (9780749445416)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Iain Murray is a freelance writer who contributes to a variety of newspapers and magazines. He was franchise editor for the Daily Express for more than twenty years.
Content
The franchising boom; How to choose a franchise; How to franchise your business; Prospects for the future; A-Z directory of franchises.
1 Nothing succeeds like franchising success
2 The ins and outs, the pros and cons
The different types of franchise; The pros and cons
3 Any questions
A self-analysis summary
4 Searching for the perfect partner
Other sources of information; Can you afford the franchise of your choice and what do you get for your money?; Do I have what it takes?
5 Don't shoot the wrong beast
Take a closer look at what catches your eye; Checklist
6 Getting closer and getting help
Better than guesswork; The experts; The most common snares and pitfalls
7 Signing on the dotted line
Termination of the contract; Things that you -- or better still, your lawyer -- should look out for in a franchise agreement
8 Winning over the bank
The borrower, otherwise known as you; The amount you want, or need, to borrow; The nature of the business; The nature of the loan; Repaying the loan; Security; The business plan; The interview; Dance of the seven veils -- or what your bank manager will want you modestly to reveal
9 Ladies (or should I say women) first
Some useful websites for networking women in business
10 A little marriage guidance
Appendix
British Franchise Association; Affiliated professional advisers; Useful website addresses; Tips on selling
2 The ins and outs, the pros and cons
The different types of franchise; The pros and cons
3 Any questions
A self-analysis summary
4 Searching for the perfect partner
Other sources of information; Can you afford the franchise of your choice and what do you get for your money?; Do I have what it takes?
5 Don't shoot the wrong beast
Take a closer look at what catches your eye; Checklist
6 Getting closer and getting help
Better than guesswork; The experts; The most common snares and pitfalls
7 Signing on the dotted line
Termination of the contract; Things that you -- or better still, your lawyer -- should look out for in a franchise agreement
8 Winning over the bank
The borrower, otherwise known as you; The amount you want, or need, to borrow; The nature of the business; The nature of the loan; Repaying the loan; Security; The business plan; The interview; Dance of the seven veils -- or what your bank manager will want you modestly to reveal
9 Ladies (or should I say women) first
Some useful websites for networking women in business
10 A little marriage guidance
Appendix
British Franchise Association; Affiliated professional advisers; Useful website addresses; Tips on selling