How to Design Trade Marks and Logos
Published on 12. May 1988
Book
Paperback/Softback
144 pages
978-0-7148-2557-1 (ISBN)
Description
An illustrated book for graphic designers describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development and the legal aspects of marketing a logo. A review of existing logos defines how they were created and the reasons for their success.
More details
Series
Language
English
Place of publication
London
United Kingdom
Illustrations
250 illustrations, mostly in colour
Dimensions
Height: 230 mm
Width: 230 mm
ISBN-13
978-0-7148-2557-1 (9780714825571)
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Schweitzer Classification