Blinkybugs!

SALES HANDLE: Learn basic electronics by making three fun and furry blinking creatures! KEY SELLING POINTS: 1. HOW WILL THIS TITLE BE DISTINCTIVE: * Electronics meets crafts! Put together a keepsake blinkybug while learning about science. * Step-by-step instructions are illustrated in a comic book style, a unique and compelling look in the book-plus market. * A great holiday gift that parents and kids can enjoy doing together. * Can be marketed with other kits in the same format. 2.SPEAK TO THE EXISTING TREND/DEFINE CONSUMER: * This kit appeals to boys without excluding girls. * This kit also has crossover adult appeal. 3. QUANTIFY VALUE: * Everything you need to design and built three blinkybugs with LED eyes and antennas: includes 3 batteries, 8 LEDs, 1 guitar wire, 4 copper tubes, 8 glue dots, 2' x 3' conductive adhesive foil. 3 big pom poms, 15 small pom poms, 4 inches white feather, 3 pipe cleaners, all for just $19.99! 4. RELEVANT SALES COMPARISONS OR SALES INFO: * A lot of the 'built-it,' science-related book-plus competition has solid sales, and the graphic novel component helps to make the science components more commercial.