Advertising and Marketing Communication Management
Text and Cases
Published in June 1993
Book
Hardback
500 pages
978-0-03-051069-4 (ISBN)
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Cengage Learning EMEA
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 242 mm
Width: 168 mm
Weight
862 gr
ISBN-13
978-0-03-051069-4 (9780030510694)
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Schweitzer Classification