
Guide to Managerial Communication
Pearson (Publisher)
10th Edition
Published on 12. February 2013
Book
Paperback/Softback
208 pages
978-0-13-297133-1 (ISBN)
Description
Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals.
A brief, professional, reader-friendly guide to improving managerial communication.
Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.
A brief, professional, reader-friendly guide to improving managerial communication.
Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.
More details
Edition
10th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 10 mm
Width: 10 mm
Thickness: 10 mm
Weight
220 gr
ISBN-13
978-0-13-297133-1 (9780132971331)
Schweitzer Classification
Other editions
Previous edition

Book
02/2011
9th Edition
Pearson
€54.46
Article exhausted; check for reprint
Content
Brief Contents PART I. COMMUNICATION STRATEGY
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Communication Strategy Checklist
Guide to the Guide to Managerial Communication
PART II. WRITING: COMPOSING EFFICIENTLY
General Composing Techniques
Special Composing Challenges
PART III. WRITING: MACRO ISSUES
Document Design for "High Skim Value"
Clear Progression and Linkage
Effective Paragraphs and Sections
PART IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
PART V. SPEAKING: VERBAL STRUCTURE
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
PART VI. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Your Slide Master
Designing Each Individual Slide
Using Visual Aids
PART VII. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Relaxation Techniques
Listening Skills
Speaking Checklists
APPENDICES
Appendix A: Writing Inclusively
Appendix B: Writing Correctly: Grammar
Appendix C: Writing Correctly: Punctuation
Bibliography Index
Communicator Strategy
Audience Strategy
Message Strategy
Channel Choice Strategy
Culture Strategy
Communication Strategy Checklist
Guide to the Guide to Managerial Communication
PART II. WRITING: COMPOSING EFFICIENTLY
General Composing Techniques
Special Composing Challenges
PART III. WRITING: MACRO ISSUES
Document Design for "High Skim Value"
Clear Progression and Linkage
Effective Paragraphs and Sections
PART IV. WRITING: MICRO ISSUES
Editing for Brevity
Choosing a Style
Writing Checklists
PART V. SPEAKING: VERBAL STRUCTURE
Tell/Sell Presentations
Questions and Answers
Consult/Join Meetings
Other Speaking Situations
PART VI. SPEAKING: VISUAL AIDS
Designing the Presentation as a Whole
Designing Your Slide Master
Designing Each Individual Slide
Using Visual Aids
PART VII. SPEAKING: NONVERBAL SKILLS
Nonverbal Delivery Skills
Relaxation Techniques
Listening Skills
Speaking Checklists
APPENDICES
Appendix A: Writing Inclusively
Appendix B: Writing Correctly: Grammar
Appendix C: Writing Correctly: Punctuation
Bibliography Index