Guide to Managerial Communication
Effective Business Writing and Speaking
5th Edition
Published on 21. December 1999
Book
Paperback/Softback
208 pages
978-0-13-013381-6 (ISBN)
Description
For MBA, executive, and junior/senior-level courses in Management Communication or Business Communication. It could also be a supplementary text in Introduction to Business and other courses requiring students to give presentations.
Written by an experienced professor, leader, and consultant in the field of management communication, this succinct and down-to-earth guide summarizes and reviews communication, writing and speaking strategies-arming students with the know-how, techniques, and skills to deal successfully with the managerial communication issues they will face as future business professionals.
Written by an experienced professor, leader, and consultant in the field of management communication, this succinct and down-to-earth guide summarizes and reviews communication, writing and speaking strategies-arming students with the know-how, techniques, and skills to deal successfully with the managerial communication issues they will face as future business professionals.
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Width: 204 mm
Thickness: 13 mm
Weight
281 gr
ISBN-13
978-0-13-013381-6 (9780130133816)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
10/2002
6th Edition
Pearson
€32.18
Article exhausted; check for reprint
Previous edition
Mary Munter
Guide to Managerial Communication
Book
08/1991
3rd Edition
Prentice-Hall
€19.19
Article exhausted; check for reprint
Content
1. Communication Strategy.
Communicator Strategy. Audience Strategy. Message Strategy. Channel Choice Strategy. Cultural Strategy. Strategy Checklist. Guide to the Guide.
2. Writing: Composing Efficiently
Composing Under Normal Circumstances. Composing Under Special Circumstances.
3. Writing: Macro Issues.
Document Design for "High Skim Value". Structural Signposts for Linkage. Effective Paragraphs or Sections.
4. Writing: Micro Issues.
Editing for Brevity. Choosing a Style. Writing Checklists.
5. Speaking: Verbal Structure.
Tell/Sell Presentations. Questions and Answers. Consult/Join Meetings. Special Speaking Situations.
6. Speaking: Visual Aids.
Designing the Presentation as a Whole. Designing Each Individual Chart. Choosing Visual Aid Equipment. Using Visual Aids Effectively.
7. Speaking: Nonverbal Skills.
Tell/Sell Nonverbal Delivery Skills. Consult/Join Nonverbal Skills. Speaking Checklists.
Appendices.
Formats for Memos, Reports, and Letters. Unbiased Language. Grammar and Usage. Punctuation.
Communicator Strategy. Audience Strategy. Message Strategy. Channel Choice Strategy. Cultural Strategy. Strategy Checklist. Guide to the Guide.
2. Writing: Composing Efficiently
Composing Under Normal Circumstances. Composing Under Special Circumstances.
3. Writing: Macro Issues.
Document Design for "High Skim Value". Structural Signposts for Linkage. Effective Paragraphs or Sections.
4. Writing: Micro Issues.
Editing for Brevity. Choosing a Style. Writing Checklists.
5. Speaking: Verbal Structure.
Tell/Sell Presentations. Questions and Answers. Consult/Join Meetings. Special Speaking Situations.
6. Speaking: Visual Aids.
Designing the Presentation as a Whole. Designing Each Individual Chart. Choosing Visual Aid Equipment. Using Visual Aids Effectively.
7. Speaking: Nonverbal Skills.
Tell/Sell Nonverbal Delivery Skills. Consult/Join Nonverbal Skills. Speaking Checklists.
Appendices.
Formats for Memos, Reports, and Letters. Unbiased Language. Grammar and Usage. Punctuation.