The New Business Road Test
What entrepreneurs and executives should do before launching a lean start-up
4th Edition
Published on 3. October 2013
Book
Paperback/Softback
344 pages
978-1-292-00374-0 (ISBN)
Description
ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP
Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?
No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure.
So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.
With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go.
www.newbusinessroadtest.com
Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?
No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure.
So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.
With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go.
www.newbusinessroadtest.com
More details
Series
Edition
4th Revised edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 233 mm
Width: 158 mm
Thickness: 19 mm
Weight
530 gr
ISBN-13
978-1-292-00374-0 (9781292003740)
Schweitzer Classification
Other editions
New editions
John Mullins
New Business Road Test, The
What entrepreneurs and investors should do before launching a lean start-up
Book
12/2017
5th Edition
FT Publishing International
€33.99
Shipment within 10-20 days
Previous edition
John Mullins
The New Business Road Test
What entrepreneurs and executives should do before writing a business plan
Book
06/2010
3rd Edition
Financial Times Prentice Hall
€30.99
Article exhausted; check for reprint
Person
John Mullins, a veteran of three entrepreneurial ventures and a professor at the London Business School, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses. He holds an MBA from the Stanford Graduate School of Business and a PhD in marketing from the University of Minnesota. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model.
Content
Why read this book?
Author's acknowledgements
Publisher's acknowledgements
PART 1: Road test your new business idea
My opportunity: why will or won't this work?
Will the fish bite?
Is this a good market?
Is this a good industry?
Competitive and economic sustainability: it takes two to tango
What drives your entrepreneurial dream?
Can you and your team execute?
Your connections matter: which matter most?
Putting the seven domains to work to develop your opportunity
What to do before you launch your lean start-up
PART 2: Toolkits for your road test
11. How to learn what you don't know you don't know
12. Who needs investors?
13. Market analysis worksheet
14. Industry analysis checklist
15. Do-it-yourself marketing research for your new business road test
16. Evidence-based forecasting
17. Getting help with your road test
Appendix - Research methodology
Notes
Index