E-Commerce Mastery : Digital Success Guide
Strategies,Design and Security Essentials
LAP Lambert Academic Publishing
Published on 17. November 2023
Book
Paperback/Softback
52 pages
978-620-6-84652-9 (ISBN)
Description
An e-commerce site is a virtual marketplace facilitating online buying and selling. It offers a user-friendly interface, product catalog, shopping cart, payment gateway, and order management. Popular due to convenience, these sites must prioritize intuitive design, easy navigation, and a robust search function. The product catalog, featuring detailed product info, is crucial, and the shopping cart allows customers to manage their orders. A secure payment gateway processes transactions, while the order management system aids in order, shipping, and return management. Additional features like wish lists, gift cards, and loyalty programs enhance customer engagement. Security and privacy are paramount for customer trust. E-commerce empowers businesses globally, but success demands careful planning and execution to meet evolving customer expectations.
More details
Language
English
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 4 mm
Weight
96 gr
ISBN-13
978-620-6-84652-9 (9786206846529)
Schweitzer Classification
Persons
Pronita Mukherjee e Asmita Sarkar, ambas licenciadas em tecnologia pela Universidade de Jadavpur, são professoras assistentes no Gargi Memorial Institute of Technology. Satrajit Das, que está a fazer um doutoramento no IIESTS, é também professor assistente na mesma instituição.