Mind Myths
How Pop Science Gets Your Brain Wrong
Will be published approx. on 13. October 2026
Book
Paperback/Softback
240 pages
978-1-77840-316-3 (ISBN)
Description
“A timely reminder that we are not just our brains. Arm yourself against the forces of misinformation by reading this book!”—Gina Rippon, author of The Gendered Brain
Challenge everything you think you know about your brain. Expose the myths. Embrace the complexity. Transform your understanding of human nature and behavior.
Modern culture bombards us with seductive brain myths—from the "left-brain/right-brain" fallacy to dopamine being the "happiness hormone." These oversimplified explanations promise easy answers to complex human behaviors, yet they fundamentally misrepresent how our minds actually work. Mind Myths exposes the dangerous gap between genuine neuroscience and the reductive myths that shape our understanding of addiction, pain, personality, and mental health.
This groundbreaking exploration reveals how centuries of scientific progress have been distorted by commercial interests and cultural biases. Through compelling case studies and rigorous analysis, the book dismantles popular misconceptions about brain imaging, personality tests, and pharmaceutical solutions while examining how social media algorithms exploit our psychological vulnerabilities. From the historical roots of phrenology to contemporary debates about psychedelic therapy, each chapter challenges readers to think beyond simplistic brain-based explanations.
Readers will gain the critical thinking tools needed to navigate an era of neuroscientific misinformation. By understanding how context, culture, and environment shape our mental lives, you'll develop a more sophisticated appreciation for human complexity. This isn't just about debunking myths—it's about reclaiming agency over your own mind and making informed decisions about your mental health, relationships, and personal development in an age of neurohype.
More details
Persons
Albert Moukheiber holds a doctorate in neuroscience and is a clinical psychologist. His work has been adapted into documentaries and translated into twelve languages. He lives in Paris, France.
Pablo Strauss grew up in British Columbia and has lived in Quebec City for two decades. His twenty translations from Quebec and France include a wide range of contemporary fiction and nonfiction.
Content
Introduction
Part 1: The Origins of Reductionism: A Brief History of the Brain
i. The Cartesian Method
ii. Phrenology
iii. Localists vs. Distributists
iv. The Two-Brain Theory
v. The Three-Brain Theory
vi. The Limits of Brain Imaging
vii. The Mechanistic Brain and the Promise of AI
viii. Can We Learn From Reductionist Models?
Part 2: Cognitive Science as a Personal Development Tool
i. The Seductive Science
ii. What Is the Self?
iii. Personality Tests
iv. Neuroplasticity
v. Vibrational Frequency
vi. The Law of Attraction
vii. Excessive Individual Responsibility and Burnout
viii. Where There’s a Will, There’s a Way
Part 3: The Complex Beauty of the Brain
i. Emotion vs. Reason: A False Dichotomy
ii. The Hard Problem of Consciousness
Part 4: I Am Not Just My Brain
i. Cognition Is Embodied
ii. Toward Less Reductionist Views of Pain
iii. Toward Less Reductionist Views of Drugs
iv. Toward Less Reductionist Views of Mental Illness
v. Toward Less Reductionist Views of Mental Health
vi. Toward Less Reductionist Views of Addiction
vii. Toward Less Reductionist Views of Performance
Part 5: When Cognitive Science Becomes a Political Tool
i. Can Neuroscience Predict Your Vote?
ii. Neuroscience and the Law
iii. Neuroscience and the Environment
iv. Fake News and Cognitive Bias
v. The Problem of Performative Beliefs
Conclusion
Acknowledgments
Notes
Further reading
Index