Yahoo! Web Analytics
Tracking, Reporting, and Analyzing for Data-Driven Insights
1st Edition
Published on 8. May 2009
Book
Paperback/Softback
408 pages
978-0-470-42424-7 (ISBN)
Description
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool. This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be.
More details
Edition
1., Auflage
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 23.3 cm
Width: 18.7 cm
Thickness: 20 mm
Weight
635 gr
ISBN-13
978-0-470-42424-7 (9780470424247)
Schweitzer Classification
Other editions
Additional editions
E-Book
08/2009
Sybex
€36.40
Available for download
E-Book
04/2009
Sybex
€36.40
Available for download
Content
Chapter 1 - Getting started
Chapter 2 - Content and advanced conversion tracking
Chapter 3 - Enterprise campaign tracking
Chapter 4 - Merchandizing tracking and reporting
Chapter 5 - Advanced implementations
Chapter 6 - Working with report results
Chapter 7 - Customizing report results
Chapter 8 - Advanced report customization with templates
Chapter 9 - Using dashboards
Chapter 10 - Distinctive reports and usage
Chapter 11 - API Usage
Chapter 12 - Paid Search analysis and optimization
Chapter 13 - Form analysis and optimization
Chapter 14 - General content analysis and optimization
Appendix A - Color Insert (Dashboards and Data Visualization)
Appendix B - Certified Agency Partners
Chapter 2 - Content and advanced conversion tracking
Chapter 3 - Enterprise campaign tracking
Chapter 4 - Merchandizing tracking and reporting
Chapter 5 - Advanced implementations
Chapter 6 - Working with report results
Chapter 7 - Customizing report results
Chapter 8 - Advanced report customization with templates
Chapter 9 - Using dashboards
Chapter 10 - Distinctive reports and usage
Chapter 11 - API Usage
Chapter 12 - Paid Search analysis and optimization
Chapter 13 - Form analysis and optimization
Chapter 14 - General content analysis and optimization
Appendix A - Color Insert (Dashboards and Data Visualization)
Appendix B - Certified Agency Partners