Be Data Driven
How Organizations Can Harness the Power of Data
1st Edition
Published on 3. August 2022
Book
Hardback
240 pages
978-1-3986-0656-2 (ISBN)
Description
Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture.
Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve.
Be Data Driven
outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary.
This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data,
Be Data Driven
shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.
Reviews / Votes
"Jordan Morrow has done it again. This flows on perfectly from his first book, Be Data Literate, and creates a realistic and achievable pathway for organizations to become data driven. And, of course, at the center of it is people-a man after my own data heart! I hope that wasn't a spoiler alert..."More details
Other editions
Additional editions
E-Book
08/2022
1st Edition
Kogan Page Ltd
€36.99
Available for download
Book
08/2022
1st Edition
Kogan Page Ltd
€34.00
Available immediately
Person
Author
Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs and driving thought leadership. He is the founder and CEO of Bodhi Data and Senior Vice President of Data and AI Transformation for AgileOne, helping to utilize data and AI
in the total talent management space. Morrow is a global trailblazer in the world of data literacy and enjoys his time traveling the world speaking and/or helping companies. He served as the Chair of the Advisory Board for The Data Literacy Project, has spoken at numerous conferences around the world, and is an active voice in the data and analytics community. He has also helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is based near Salt Lake City, Utah and is the author of three books: Be Data Literate, Be Data Driven, Be Data Analytical, and Business 101 for the Data Professional all published by Kogan Page.
Content
- Section - ONE: Foundational;
-
- Chapter - 01: A data-driven world;
- Chapter - 02: The impact of Covid-19 on organizations and data;
- Chapter - 03: Technologies advancing data and analytics, and the need for the human element;
- Chapter - 04: What is a data-driven organization?;
- Section - TWO: Gaps;
-
- Chapter - 05: Foundational skills gaps;
- Chapter - 06: Pillars of an organizational data strategy;
- Chapter - 07: The gap in leadership;
- Chapter - 08: The biggest hurdle: culture;
- Section - THREE: Building your data-driven organization;
-
- Chapter - 09: Decide your outcome;
- Chapter - 10: Build your strategy;
- Chapter - 11: Be data driven-start your journey!;
- Chapter - 12: References