The R.A.V.E. Toolkit
Super-simple marketing systems to get your business noticed
Published on 17. November 2023
Book
Paperback/Softback
978-1-914151-94-1 (ISBN)
Description
Small business marketing made easy.
If you're running a small business you have to wear many hats - and, while marketing is essential, most business owners struggle to know what to do, whether they need to do this or that and, not least, how to find the time to do it all.
This is a practical handbook you can dip into. There are simple systems to follow in every chapter to make sure that your business marketing doesn't take over your life. It gives you an overview of all the key elements that will help your business to make an impact and establish an excellent REPUTATION, become an AUTHORITY in your industry, stay highly VISIBLE and show off your EXPERTISE.
If you're running a small business you have to wear many hats - and, while marketing is essential, most business owners struggle to know what to do, whether they need to do this or that and, not least, how to find the time to do it all.
This is a practical handbook you can dip into. There are simple systems to follow in every chapter to make sure that your business marketing doesn't take over your life. It gives you an overview of all the key elements that will help your business to make an impact and establish an excellent REPUTATION, become an AUTHORITY in your industry, stay highly VISIBLE and show off your EXPERTISE.
More details
Person
Lesley has written since she was a child, and professionally since 1981. Her books show her dual career path as a human resources manager and management trainer as well as a commercial copywriter.
She says, "I'm one of those anal people who can spot a typo at 100 paces! I believe that information should not be dry and dusty, and reading non-fiction should be as engaging as conversation."
Lesley writes in two areas - management development and writing to market a business - reflecting her background.
She continues, "Writing good English is not enough to market effectively - there is an art to writing to persuade people to take action and it's not as common as people think. Despite the accessibility of the web as a free marketing platform, many people struggle to get their marketing message polished to perfection and presented to the reader as a tempting proposition."
She says, "I'm one of those anal people who can spot a typo at 100 paces! I believe that information should not be dry and dusty, and reading non-fiction should be as engaging as conversation."
Lesley writes in two areas - management development and writing to market a business - reflecting her background.
She continues, "Writing good English is not enough to market effectively - there is an art to writing to persuade people to take action and it's not as common as people think. Despite the accessibility of the web as a free marketing platform, many people struggle to get their marketing message polished to perfection and presented to the reader as a tempting proposition."