International Business Environment
Global and Local Marketplaces in a Changing World
2nd Edition
Published on 16. April 2006
Book
Paperback/Softback
544 pages
978-1-4039-3691-2 (ISBN)
Description
The book offers a clear and accessible introduction to the key dimensions of the international business environment, including economic, political, cultural, technological and financial dimensions. The approach is genuinely international, highlighting transitional and developing economies as well as the advanced economies. Global issues, including ethical dimensions and social responsibility are emphasized, as are management implications.
More details
Edition
2nd Revised edition
Language
English
Place of publication
Gordonsville
United States
Publishing group
Palgrave USA
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations, maps
Dimensions
Height: 246 mm
Width: 189 mm
ISBN-13
978-1-4039-3691-2 (9781403936912)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
02/2002
Palgrave Macmillan
€37.19
Article exhausted; check for reprint
Content
Introduction - PART 1: THE BUSINESS IN ITS ENVIRONMENT - The Internal Business Environment - Functional Dimensions Which Shape the Organization and Its Strategy - National Economic Systems - Major Economic Systems - Case Study: A Bright Future for Coca-Cola? - PART 2: DIMENSIONS OF THE INTERNATIONAL ENVIRONMENT - The Global Economy and Globalization Processes - The Cultural Environment: Diversity and Globalization - Society and Business - The Changing Political Environment: National, Regional and International Forces - The International Legal Environment of Business: Moving Towards Harmonization - Case Study: Fiat: Italian Champion Struggles to Compete Globally - PART 3: GLOBAL FORCES - World Trade and the International Competitive Environment - Technology and Innovation - International Financial Markets - Case Study: GE Seeks Growth in a Globalized Environment - PART 4: ISSUES AND CHALLENGES - Environmental Challenges: Global and Local Perspectives - Global Challenges and the Responsible Business - Case Study: GlaxoSmithKline and What the World Expects from a Big Pharmaceutical Company - Glossary - References - Index -