The Global Business Environment
Description
This bestselling textbook offers a comprehensive introduction to the global business environment, blending cross-disciplinary topics from sociology, politics and economics with a compelling exploration of how contemporary events relate to worldwide business practice. Truly international in scope, the book allows students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. This new edition is thoroughly up-to-date, covering the profound global changes that are impacting upon how we do business, such as the rethinking of populism, the worsening of climate change effects and the rise of nationalist populism. With a new enhanced focus on the sustainability issues that challenge businesses today, applicability to real-world business practice remains the book's core principle. Janet Morrison's characteristically clear and authoritative writing style, combined with an unrivalled range of learning features, ensures that this book offers all of the essential tools to support skills development, critical thinking and academic insight.
Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, this book is also suitable for International Business modules that offer an introduction to the issues of global economics in the context of other political, social and cultural environments.
Reviews / Votes
This textbook is ideal for all levels of ability ... both straightforward in approach and sophisticated in the extent of its coverage. There is a clear learning path through the book, with helpful cases and insightful questions to stimulate your thinking and guide you through the issues. * Maxine Clarke, Loughborough University, UK * This is an excellent and very comprehensive textbook for all who want to get a better understanding of doing business on an international scale. The book offers a complete overview of the concepts students require to get a better understanding of the international business environment. * Rik S. F. van Zutphen, Nyenrode New Business School, Netherlands * A magnificent guide full of global best practices and outstanding business cases that truly help prepare students for a globalised market. * David Keighron, University Canada West, Canada *More details
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Person
Janet Morrison, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK, where she enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management.