Writing Great Business Letters in a Week
2nd Edition
Published on 31. July 2002
Book
Paperback/Softback
96 pages
978-0-340-84941-5 (ISBN)
Description
This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at: Starting, structuring and ending letters Direct mail- avoiding the common pitfalls Service letters- making them warm and approachable Information letters- making them clear Difficult to write letters- making them easier This book has been fully revised and brought up-to-date for the 2002 series relaunch
More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
United Kingdom
Publishing group
John Murray Press
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
30 b&w cartoons
Dimensions
Height: 185 mm
Width: 128 mm
Thickness: 10 mm
Weight
126 gr
ISBN-13
978-0-340-84941-5 (9780340849415)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Steve Morris | Graham Willcocks
Successful Business Letters in a Week
Book
09/2000
John Murray Learning
Unfortunately, price unknown
Article exhausted; check for reprint
Persons
Steve Morris is an author and Management Consultant. He is Director of The Burton Morris Consultancy, an agency which has pioneered the new approach of relationship writing for businesses. He spcialises in helping organisations improve their teamwork and communications. Graham Willcocks is an experienced author and trainer on management, communication and interpersonal skills and runs successful workshops for managers and top management teams. He is Director of Wesley House Consultants.
Content
1 - Introduction 2 - Sunday: Think about it...and think relationship 3 - Monday: Break some rules 4 - Tuesday: Breaking away from the big rules 5 - Wednesday: Build it well 6 - Thursday: Handling complaints 7 - Friday: Direct mail doesn't have to be junk mail 8 - Saturday: I am writing....