PR Today
The Authoritative Guide to Public Relations
2nd Edition
Published on 3. November 2015
Book
Paperback/Softback
320 pages
978-1-137-49568-6 (ISBN)
Description
This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media.
PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession.
PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession.
Reviews / Votes
'If you read just one book on PR, read this. In an industry full of self-important bogus theory and pretension, Morris and Goldsworthy tell it how it really is. Worth more than any number of lectures. Buy it.' - Francis Ingham, Director General , Public Relations Consultants Association and Chief Executive, International Communications Consultancy Organisation. 'PR Today comes out with all guns blazing...this is the best PR textbook of the year. It is an excellent read and will be core reading for most of my modules.' - Philip Young, Mediations/University of Sunderland 'PR Today is the most concise handbook on current PR industry, equipping those entering the PR world with a 'survival toolbox'. It is an eye opener for anybody curious about PR.' - Beata Kviatek, Hanze University of Applied Sciences, the Netherlands 'Now updated, this book remains an indispensable guide for PR students, teachers and practitioners.' - Trish Evans, University of Westminster, UK 'I have used PR Today in my teaching since it was published and have found it an irreplaceable source. It is well structured, systematic and profound, but also easily accessible to students new to the field. The references to popular culture are particularly helpful in engaging students and encouraging a critical discussion and reflection, as are the practical examples and exercises; yet the strength of this book is that it manages to combine all this with thorough research and scholarship on the topic. The interviews included in this new edition are a valuable addition to an already excellent book.' - Sylvie Magerstadt, University of Hertfordshire, UKMore details
Edition
2nd ed. 2015
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Dimensions
Height: 254 mm
Width: 178 mm
Thickness: 18 mm
Weight
612 gr
ISBN-13
978-1-137-49568-6 (9781137495686)
DOI
10.1007/978-1-137-49570-9
Schweitzer Classification
Other editions
Additional editions
E-Book
09/2017
2nd Edition
Bloomsbury Academic
€49.99
Available for download
Previous edition
Book
11/2011
Palgrave Macmillan
€35.89
Article exhausted; check for reprint
Persons
Trevor Morris is a Fellow of the Public Relations Consultants Association and holds the 'Mark Mellor Award for Outstanding Contribution to the PR Industry'. He was formerly the CEO of Chime Public Relations, and is a Visiting Professor at in London.
Simon Goldsworthy founded London's first MA programme in public relations in 2000, serving as course leader on postgraduate and undergraduate programmes at the University of Westminster. In 2014 he was appointed leader of the new MA in Advertising and Public Relations at the University of Richmond's Kensington Campus.
Simon Goldsworthy founded London's first MA programme in public relations in 2000, serving as course leader on postgraduate and undergraduate programmes at the University of Westminster. In 2014 he was appointed leader of the new MA in Advertising and Public Relations at the University of Richmond's Kensington Campus.
Content
PART I: THEORY AND ANALYSIS.- 1. Understanding Public Relations.- 2. PR Ethics.- 3. The Make-Up of the PR Industry.- 4. PR, Marketing and Advertising.- 5. Internal Communications.- 6. Lobbying, Political and Government PR.- 7. PR in the Online World.- 8. Corporate Social Responsibility.- 9. PR and the Law.- PART II: PLANNING AND STRATEGY.- 10. POSTAR: Positioning, Objectives, Strategy, Tactics, Administration, Results.- PART III: PRACTICE.- 11. Presenting, Pitching and Public Speaking.- 12. PR Media Skills.- 13. Event Management.- 14. Crisis Management.- PART IV: CONCLUSION.- 15. Public Relations: Into the Future.