Winning in High-tech Markets
The Role of General Management
Published on 1. November 1992
Book
Hardback
280 pages
978-0-87584-325-4 (ISBN)
Description
Investigates the role of general management in building competitive advantage on the basis of technology. Morone examines the management strategies, practices and philosophies of three US high-tech companies which have successfully built global leadership in this competitive sector.
More details
Language
English
Place of publication
Boston
United States
Publishing group
Harvard Business School Publishing
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 235 mm
Width: 155 mm
Weight
600 gr
ISBN-13
978-0-87584-325-4 (9780875843254)
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Schweitzer Classification