
Advertising & IMC
Principles and Practice, Student Value Edition + 2019 Mylab Management with Pearson Etext -- Access Card Package
Pearson (Publisher)
11th Edition
Published on 23. July 2019
Book
Mixed media product
978-0-13-598296-9 (ISBN)
More details
Edition
11th ed.
Language
English
Place of publication
United States
Dimensions
Height: 272 mm
Width: 213 mm
Thickness: 25 mm
Weight
1383 gr
ISBN-13
978-0-13-598296-9 (9780135982969)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Author
University of Colorado - Boulder
University of Nebraska - Lincoln
University of Tulsa