
Advertising & IMC with MyMarketingLab Access Card Package
Principles and Practice
Pearson (Publisher)
10th Edition
Published on 24. August 2019
Book
Mixed media product
688 pages
978-0-13-376353-9 (ISBN)
More details
Edition
10th ed.
Language
English
Dimensions
Height: 282 mm
Width: 221 mm
Thickness: 28 mm
Weight
1520 gr
ISBN-13
978-0-13-376353-9 (9780133763539)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Author
University of Colorado - Boulder
University of Nebraska - Lincoln
University of Minnesota