Visual Merchandising
Window and in-store displays for retail, 3rd edition
3rd Edition
Published on 2. February 2016
Book
Paperback/Softback
224 pages
978-1-78067-687-6 (ISBN)
Description
Ein Leitfaden zu allen Aspekten des Visual Merchandising: von der Schaufenster- und Ladengestaltung bis zur Psychologie des Einkaufs- und Käuferverhaltens.
Anhand von Beispielen aus verschiedenen Shops, von Fashion Emporia bis zu kleinen Outlets, bietet das Buch praktische Ratschläge und Tipps von Profis der Branche.
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Edition type
Enlarged edition
Product notice
Klappenbroschur
Illustrations
310
280 colour illustrations
Dimensions
Height: 279 mm
Width: 215 mm
Thickness: 25 mm
Weight
1104 gr
ISBN-13
978-1-78067-687-6 (9781780676876)
Schweitzer Classification
Other editions
New editions
Book
11/2021
4th Edition
Laurence King Publishing
€36.00
Shipment within 3-4 weeks
Additional editions
E-Book
09/2015
1st Edition
Laurence King Publishing
€3.99
Available for download
Person
Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he traveled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.