Focus Groups as Qualitative Research
1st Edition
Published on 20. December 1988
Book
Hardback
88 pages
978-0-8039-3208-1 (ISBN)
Description
This volume describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research.
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David L. Morgan
Focus Groups as Qualitative Research
Book
02/1997
2nd Edition
SAGE Publications Inc
€117.10
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Person
David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.
Content
Introduction
Focus Groups as a Qualitative Method
The Uses of Focus Groups
Planning for Focus Groups
Conducting and Analyzing Focus Groups
Additional Possibilities
Conclusions
Focus Groups as a Qualitative Method
The Uses of Focus Groups
Planning for Focus Groups
Conducting and Analyzing Focus Groups
Additional Possibilities
Conclusions