An Introduction To Business Strategy

Part 1 Strategic analysis I: corporate appraisal I - basic techniques; corporate appraisal II - critical success factors and sources of competitive advantage; competitive analysis; environmental appraisal. Part 2 Strategy formulation and strategic decision making: business planning and forecasting; strategy formulation and strategic decision making; evaluating strategic choice. Part 3 Strategy choice and strategy implementation; entrepreneurial strategies; managing architecture; core competencies; competition strategies; volume and cost based strategies; product - market strategies; the strategic management of brands; corporate reputation; managing innovation; quality, operations management, and the management of the supply chain; financial strategies; creating strategic assets; business development strategies; strategy, structure and the principles of management; leadership and vision; social responsibility; environmentalism and ethics; financial management. Part 4 International business strategy; thinking globally and managing locally; international business strategy. Part 5 Case studies: Eastman Kodak Company; ABB Asea Brown Boveri; Saatchi and Saatchi/Cordiant plc; Eatons of Canada; Tottenham Hotspur.