Search Engine Marketing, Inc. I, II, III, and IV LiveLessons Bundle
Driving Search Traffic to Your Company's Web Site
Book
Mixed media product
672 pages
978-0-13-268344-9 (ISBN)
More details
Language
English
Place of publication
Armonk
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 235 mm
Width: 178 mm
ISBN-13
978-0-13-268344-9 (9780132683449)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Part I. Basics
1. Why Search Marketing Is Important...and Difficult
2. How Search Engines Work
3. How Search Marketing Works
4. How Searchers Work
5. Identify Your Web Site's Goals
6. Measure Your Web Site's Success
7. Measure Your Search Marketing Success
8. Define Your Search Marketing Strategy
9. Sell Your Search Marketing Proposal
10. Social Media
Part II. Advanced
10. Get Your Site Indexed
11. Choose Your Target Keywords
12. Optimize your content
13. Attract Links to Your Site
14. Optimize Your Paid Search Program (2-Part Video)
15. Make Search Marketing Operational
16. Explore New Media
17. Optimize Your Web Site Search
18. What's Next?
1. Why Search Marketing Is Important...and Difficult
2. How Search Engines Work
3. How Search Marketing Works
4. How Searchers Work
5. Identify Your Web Site's Goals
6. Measure Your Web Site's Success
7. Measure Your Search Marketing Success
8. Define Your Search Marketing Strategy
9. Sell Your Search Marketing Proposal
10. Social Media
Part II. Advanced
10. Get Your Site Indexed
11. Choose Your Target Keywords
12. Optimize your content
13. Attract Links to Your Site
14. Optimize Your Paid Search Program (2-Part Video)
15. Make Search Marketing Operational
16. Explore New Media
17. Optimize Your Web Site Search
18. What's Next?