Crafting Multimedia Text
Websites and Presentations (NetEffect)
Published on 4. August 2004
Book
Paperback/Softback
256 pages
978-0-13-099002-0 (ISBN)
Description
An excellent supplemental text for traditional Journalism, Business Communications, and Language Arts courses, as well as Multimedia and Web design courses.
This unique, exciting text introduces students to effective "new media writing" strategies and techniques, enabling them to understand how to write and how to display content for websites, slide shows, and other visual presentations. It differentiates between viewers (who see words projected on a computer or projector screen) and readers (who read words on paper). Geared to students and professionals in business, design, education, journalism, language arts and communications, this is a cross-curricular book that can stand alone or serve as a supplemental text.
This unique, exciting text introduces students to effective "new media writing" strategies and techniques, enabling them to understand how to write and how to display content for websites, slide shows, and other visual presentations. It differentiates between viewers (who see words projected on a computer or projector screen) and readers (who read words on paper). Geared to students and professionals in business, design, education, journalism, language arts and communications, this is a cross-curricular book that can stand alone or serve as a supplemental text.
Reviews / Votes
"Many books discuss the larger issues of design, proposals, script writing, and interactive narrative elements. What has been missing is (this, 1 a book that discusses the place, power, and purpose of words in multimedia applications and that discusses the nuts and bolts of word choice, style, tone, editing, ' visual hierarchy, and font selection, size, style, and color. The book's many references to films, television shows, scientists, filmmakers, television writers, actors, information architects, and human factors experts makes it interesting, relevant, and fun." - Diane ChuteMore details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 178 mm
Weight
440 gr
ISBN-13
978-0-13-099002-0 (9780130990020)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Barbara Moran spent 20 years in "mainstream news" (as editor of a city magazine and a weekly newspaper, on-air radio news reporter, and staff writer for San Diego Union and Atlanta Constitution). In 1989, she left traditional media to become part of the new Web-based media. She worked for two search engines as an online editor, and she has freelanced extensively online. She wrote The Internet Directory for Kids & Parents (IDG Books) and contributed a chapter on multimedia writing to English for Careers: Business, Professional, and Technical by Leila Smith (Prentice Hall). Founder/ editor of her own K-12 educational Website (www.specialspecies.com), Ms. Moran serves as a communications consultant and teaches Internet-, computer-, and communications-related subjects at the college level (at San Francisco State University and San Mateo Community College District). She has her B.A. in telecommunications from Kent State University and her master's in instructional technology from the School of Education at San Francisco State University. To contact her consulting service, email msbmoran@yahoo.com.
Content
1. What is Multimedia Writing?
2. Why Are Words Important?
3. Traditional Writing vs. Multimedia Writing.
4. Creating Your Content.
5. Make Your Words Work.
6. Writing With Style.
7. Words As Graphic Elements.
8. Formatting Text in a Multimedia Environment.
9. Special Considerations for Websites.
10. Special Considerations for Visual Presentations.
Appendix.
Great (Writer-Friendly) Software for Websites and Presentations.
Finding Help Along the Way.
Glossary.
Chapter Answers.
2. Why Are Words Important?
3. Traditional Writing vs. Multimedia Writing.
4. Creating Your Content.
5. Make Your Words Work.
6. Writing With Style.
7. Words As Graphic Elements.
8. Formatting Text in a Multimedia Environment.
9. Special Considerations for Websites.
10. Special Considerations for Visual Presentations.
Appendix.
Great (Writer-Friendly) Software for Websites and Presentations.
Finding Help Along the Way.
Glossary.
Chapter Answers.