Assessing Marketing Strategy Performance
Christine Moorman(Author)
Marketing Science Institute (Publisher)
Published on 31. December 2004
Book
Hardback
292 pages
978-0-9657114-4-9 (ISBN)
More details
Language
English
Place of publication
United States
Illustrations
illustrations
ISBN-13
978-0-9657114-4-9 (9780965711449)
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Schweitzer Classification