Managing Small Business
An Entrepreneurial Emphasis
Published on 20. April 2008
Book
Paperback/Softback
656 pages
978-0-324-57891-1 (ISBN)
More details
Edition
International ed
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
ISBN-13
978-0-324-57891-1 (9780324578911)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY.1. The Entrepreneurial Life.2. Integrity And Ethics Of Entrepreneurship.Part II: STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS.3. Starting The Business.4. Franchises And Buyouts.5. The Family Business.Part III: DEVELOPING THE NEW VENTURE BUSINESS PLAN.6. Creating Business Plans.7. The Marketing Plan.8. The Organization Of The Business.9. The Location Plan.10. Projecting Financial Requirements.11. A Firm's Sources Of Financing.12. The Harvest Plan.Part IV: FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES.13. Customer Relationships.14. Product And Supply Chain Management.15. Pricing And Credit.16. Promotional Planning.17. Global Marketing.Part V: MANAGING GROWTH IN THE SMALL BUSINESS.18. Professional Management And Leadership.19. Human Resource Management.20. Operations Management.21. Risk Management.Part VI: UNDERSTANDING WHAT THE NUMBERS MEAN.22. Managing Assets.23. Evaluating Financial Performance.