
Escape Velocity
Free Your Company's Future from the Pull of the Past
Geoffrey A. Moore(Author)
Harper Business (Publisher)
Published on 5. October 2011
Book
Hardback
240 pages
978-0-06-204089-3 (ISBN)
Description
In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the interplay of five distinct domains, which constitute what he refers to as a "hierarchy of powers": category, company, market, offer, and execution. Bring these five powers together in a collaborative, integrated fashion, Moore argues, and you will have a set of tools to bridge the gap between strategy and execution and successfully launch innovative ideas and new businesses. Offering a wealth of case studies to illustrate these points, "Escape Velocity" is the culmination of Moore's 25-plus year career as a consultant, entrepreneur, and venture capitalist. Bold, innovative, and smart, "Escape Velocity" is a long-overdue call-to-action for companies large and small.
Reviews / Votes
"A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work." -- John Chen, CEO, SybaseMore details
Language
English
Place of publication
New York
United States
Publishing group
HarperCollins Publishers Inc
Target group
Professional and scholarly
Dimensions
Height: 244 mm
Width: 161 mm
Thickness: 28 mm
Weight
397 gr
ISBN-13
978-0-06-204089-3 (9780062040893)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
09/2011
HarperCollins
€17.99
Available for download
Person
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.