Crossing the Chasm
Marketing and Selling High-tech Products to Mainstream Customers
Published on 25. July 2006
Book
Paperback/Softback
227 pages
978-0-06-051712-0 (ISBN)
More details
Edition
Revised edition
Language
English
Place of publication
New York, NY
United States
Publishing group
HarperCollins Publishers Inc
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 203 mm
Width: 140 mm
Thickness: 19 mm
Weight
204 gr
ISBN-13
978-0-06-051712-0 (9780060517120)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
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Geoffrey Moore
3rd Edition Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
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01/2014
HarperCollins
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