How To Franchise Your Business 2nd Edition
Grow your business by creating and managing a franchised network
Published on 24. August 2011
Book
Paperback/Softback
292 pages
978-1-84528-476-3 (ISBN)
Description
Learn how to effectively expand your business system and reap the benefits of growth
If you have a proven business system and are wishing to expand, franchising is a strong option. It provides a quick route to growth and uses other people's money and enthusiasm to open individual offices, shops, restaurants, salons, surgeries, units, van rounds, or service centres.
This book provides practical advice on how franchising works from two authors with years of experience. As well as being for potential franchisors, this book is also invaluable to owners of existing branch networks, practising franchisors and their management teams, and candidates for the Diploma in Franchise Management.
It will show you how to:
- Decide whether your business should and could be franchised
- Understand the franchisor/franchisee relationship - Structure the business so it works for both franchisor and franchisee
- Prove the concept with pilot operations
- Market your franchise and recruit franchisees
- Motivate franchisees and monitor their performance
- Franchise your business internationally
- Prepare your network for sale - or buy an existing franchised network
Contents: Acknowledgements; Preface; SECTION I - THE BASICS; 1. Introduction; 2. Business format franchising - a growth option for your business?; 3. The franchised network development plan; 4. The franchisor/franchisee relationship; 5. Pilot operations; 6. Building the franchisor management team; 7. The franchise operations manual; 8. The franchise agreement; 9. International franchising; SECTION 2 - PRACTICAL FRANCHISE; MANAGEMENT; 10. How to market a franchise; 11. How to recruit franchisees; 12. How to get the best results from franchise exhibitions; 13. How to help franchisees prepare and review their business plans; 14. How to write the franchise operations manual; 15. How to develop and deliver a franchise training programme; 16. How to monitor franchisees' performance; 17. How to motivate franchisees; 18. How to get the best from field visits; 19. How to manage franchise unit resales; 20. How to monitor your performance as a franchisor; 21. How to avoid legal problems for you and your franchisees; SECTION 3 - ADVANCED FRANCHISING; 22. Becoming an international franchisor; 23. Becoming a master franchisee; 24. Meeting your international match; 25. Negotiating the international arrangements; 26. Buying or selling an existing franchised network; Appendices; Index
If you have a proven business system and are wishing to expand, franchising is a strong option. It provides a quick route to growth and uses other people's money and enthusiasm to open individual offices, shops, restaurants, salons, surgeries, units, van rounds, or service centres.
This book provides practical advice on how franchising works from two authors with years of experience. As well as being for potential franchisors, this book is also invaluable to owners of existing branch networks, practising franchisors and their management teams, and candidates for the Diploma in Franchise Management.
It will show you how to:
- Decide whether your business should and could be franchised
- Understand the franchisor/franchisee relationship - Structure the business so it works for both franchisor and franchisee
- Prove the concept with pilot operations
- Market your franchise and recruit franchisees
- Motivate franchisees and monitor their performance
- Franchise your business internationally
- Prepare your network for sale - or buy an existing franchised network
Contents: Acknowledgements; Preface; SECTION I - THE BASICS; 1. Introduction; 2. Business format franchising - a growth option for your business?; 3. The franchised network development plan; 4. The franchisor/franchisee relationship; 5. Pilot operations; 6. Building the franchisor management team; 7. The franchise operations manual; 8. The franchise agreement; 9. International franchising; SECTION 2 - PRACTICAL FRANCHISE; MANAGEMENT; 10. How to market a franchise; 11. How to recruit franchisees; 12. How to get the best results from franchise exhibitions; 13. How to help franchisees prepare and review their business plans; 14. How to write the franchise operations manual; 15. How to develop and deliver a franchise training programme; 16. How to monitor franchisees' performance; 17. How to motivate franchisees; 18. How to get the best from field visits; 19. How to manage franchise unit resales; 20. How to monitor your performance as a franchisor; 21. How to avoid legal problems for you and your franchisees; SECTION 3 - ADVANCED FRANCHISING; 22. Becoming an international franchisor; 23. Becoming a master franchisee; 24. Meeting your international match; 25. Negotiating the international arrangements; 26. Buying or selling an existing franchised network; Appendices; Index
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Little, Brown Book Group
Target group
Professional and scholarly
Dimensions
Height: 230 mm
Width: 150 mm
ISBN-13
978-1-84528-476-3 (9781845284763)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Brian Duckett | Paul Monaghan
How To Franchise Your Business 2nd Edition
Grow your business by creating and managing a franchised network
E-Book
08/2011
How to Content
€3.99
Available for download
Previous edition
Brian Duckett | Paul Monaghan
How to Turn Your Business into the Next Global Brand
Creating and Managing a Franchised Network
Book
09/2007
How To Books Ltd
€36.11
Shipment within 3-4 weeks
Persons
Brian Duckett and Paul Monaghan have 50 years of combined experience in developing and managing franchised networks as franchisees, franchisors, and advisors to companies considering or practising franchising. They founded the The Franchising Centre, the UK's leading franchise consulting firm which comprises The Franchise Development Centre, The Franchise Training Centre, The Franchise Careers Centre and The International Franchising Centre.
Content
Acknowledgements; Preface; SECTION I - THE BASICS; 1. Introduction; 2. Business format franchising - a growth option for your business?; 3. The franchised network development plan; 4. The franchisor/franchisee relationship; 5. Pilot operations; 6. Building the franchisor management team; 7. The franchise operations manual; 8. The franchise agreement; 9. International franchising; SECTION 2 - PRACTICAL FRANCHISE; MANAGEMENT; 10. How to market a franchise; 11. How to recruit franchisees; 12. How to get the best results from franchise exhibitions; 13. How to help franchisees prepare and review their business plans; 14. How to write the franchise operations manual; 15. How to develop and deliver a franchise training programme; 16. How to monitor franchisees' performance; 17. How to motivate franchisees; 18. How to get the best from field visits; 19. How to manage franchise unit resales; 20. How to monitor your performance as a franchisor; 21. How to avoid legal problems for you and your franchisees; SECTION 3 - ADVANCED FRANCHISING; 22. Becoming an international franchisor; 23. Becoming a master franchisee; 24. Meeting your international match; 25. Negotiating the international arrangements; 26. Buying or selling an existing franchised network; Appendices; Index