
Strategies for Innovators
HHL Open School Case Book
Springer Gabler (Publisher)
1st Edition
Published on 25. November 2008
Book
Paperback/Softback
XIV, 199 pages
978-3-8349-0761-5 (ISBN)
Description
'Strategies for Innovators' is a case book that covers the entire business life-cycle of innovative firms. Readers will acquire knowledge on venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms. Therefore, the book presents a number of carefully selected cases that provide key learnings from successful strategic innovators in various industries. For students it offers insight in challenging management practices, for managers in small and medium-sized firms it provides a consistent strategic understanding for the day-to-day handling of innovation at hand.
More details
Edition
2009
Language
English
Place of publication
Wiesbaden
Germany
Publishing group
Betriebswirtschaftlicher Verlag Gabler
Target group
Students get insight in challenging management practices
Managers in small and medium-sized firms get a consistent strategic understanding for the day-to-day handling of innovation at hand.
Illustrations
87 s/w Abbildungen
XIV, 199 p. 87 illus.
Dimensions
Height: 24 cm
Width: 17 cm
Weight
450 gr
ISBN-13
978-3-8349-0761-5 (9783834907615)
DOI
10.1007/978-3-8349-8010-6
Schweitzer Classification
Other editions
Additional editions

E-Book
11/2009
1st Edition
Springer Gabler
€49.99
Available for download
Persons
Kathrin M. Möslein is Professor of Information Systems at the University Erlangen-Nuremberg and Academic Director of the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.
Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher at the University of Oxford (Templeton College) and Research Scholar at the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.
Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher at the University of Oxford (Templeton College) and Research Scholar at the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.
Content
Towards Successful Strategic Innovation.- Getting Started.- Grasping the Open School Initiative.- Guided Tour.- Venture Creation.- Venture Creation in Watchmaking: Where Innovation has Tradition.- Strategic Positioning.- Strategic Positioning in Biotech: Where Innovation Can Save Lives.- Business Growth.- Business Growth under Discontinuous Change: Survival of the FITtest.- New Market Entry.- New Market Entry: How to Internationalize a Web 2.0 Firm.- Business Innovation.- Creating Business Innovation out of Traumatic Change.- Service Innovation.- Service Innovation in the IT-Industry: The Need for a Tough Decision.- Open Innovation.- Open Innovation Across Boundaries: How to Craft a Consistent Open Innovation Strategy.