
The Magic of Fashion
Ritual, Commodity, Glamour
Brian Moeran(Author)
Left Coast Press Inc
1st Edition
Published on 15. October 2015
Book
Hardback
262 pages
978-1-62958-372-3 (ISBN)
Description
Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.
More details
Series
Language
English
Place of publication
Walnut Creek
United States
Target group
College/higher education
Product notice
sewn/stitched
Cloth over boards
Illustrations
50 black & white illustrations, an eight-page colour insert
Dimensions
Height: 236 mm
Width: 156 mm
Thickness: 25 mm
Weight
558 gr
ISBN-13
978-1-62958-372-3 (9781629583723)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Book
10/2019
1st Edition
Routledge
€57.03
Shipment within 15-20 days

E-Book
06/2016
Routledge
€60.49
Available for download

E-Book
06/2016
Routledge
€60.49
Available for download
Person
Brian Moeran is Professor of Business Anthropology at the Copenhagen Business School, Denmark. He has conducted decades of research on creative industries-including advertising, art marketing, ceramics, fashion, incense, and publishing-mainly in Japan. He is founding editor of the Open Access Journal of Business Anthropology and author or editor of 20 books, including A Japanese Advertising Agency (University of Hawai'i Press, 1996), The Business of Ethnography (Berg, 2005); Negotiating Values in the Creative Industries (Cambridge University Press, 2011), and The Business of Creativity: Toward an Anthropology of Worth (Left Coast Press, 2013).
Content
Chapter 1: First Look: Fashion's Siamese Twins Chapter 2: Points of View Chapter 3: A Word from Your Editor: Affording the Fashion Magazine Chapter 4: Theoretical Bling: Ensemblages of Enchantment, Masters of Illusion Chapter 5: People Are Talking About... Chapter 6: In every Issue: Women at the Masthead, Balancing Acts, and Custard Journalism Chapter 7: Magical System: Performing Magic Chapter 8: Shamans and Spells: A Pared-down Aesthetic Chapter 9: Beauty Mantras: Horsey Chic and Enchanting Technologies Chapter 10: Mane Charms: Sexy Hair and Scented Apes Chapter 11: Smellbound Alchemy: OMG! Or Eau My God! Chapter 12: Last Word References Index