Multinational Strategic Alliances
1st Edition
Published on 14. November 2000
Book
Paperback/Softback
XVI, 252 pages
978-0-471-49999-2 (ISBN)
Description
Multinational strategic alliances are one of the most significant tools used today in business, especially in multinational firms. Although such alliances have been around for a long time, they are particularly important in today's business world, and their breadth of use and complexity highlights the need for a comprehensive guide such as this. This fully up-to-date book covers a broader range of alliances and has more current case studies than anything else on the market.
More details
Series
Edition
1., Aufl.
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
New edition
Dimensions
Height: 22.9 cm
Width: 15.2 cm
Weight
380 gr
ISBN-13
978-0-471-49999-2 (9780471499992)
Schweitzer Classification
Other editions
Additional editions
Robert J. Mockler
Multinational Strategic Alliances
Book
05/1999
Wiley
€93.00
Article not available at the moment
Person
ROBERT J. MOCKLER is Joseph F. Adams Professor of Management and Director of the Strategic Management Research Group at St. John's University, New York. He is graudate of Harvard and received his PhD from Columbia University. He has consulted and taught throughout the world in a wide range of management areas, including strategic management and business policy, management decision making, and knowledge-based systems for management decisions. He has also published extensively in the management field, with recent focus on international management and strategic alliances.
Content
Introduction: Strategic Alliances and Multinational Management Strategic Management Fit: The Enabling Role of Alliances for an Individual Firm Negotiating and Partner Selecting Determining Type and Structure of Strategic Alliances: Operational Fit Making Multinational Strategic Alliances Work: Management Staffing, Organizing and Leading Making Multinational Strategic Alliances Work: Management, Development and Training, Control and Termination Conclusion: Guidelines for Developing and Managing Multinational Strategic Alliances Appendix A: Asking and Answering Relevant Questions Appendix B: Bridging Cultural Gaps Company/Alliance Index