Principles of Professional Fund-raising
Useful Foundations for Successful Practice
Published on 27. October 1993
Book
Hardback
304 pages
978-1-55542-590-6 (ISBN)
Description
Builds a framework that enhances the effectiveness of fund-raising. Offers practical models for soliciting donations from individuals and organizations alike.
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
John Wiley & Sons Inc
Target group
College/higher education
Professional and scholarly
Illustrations
3ill.
Dimensions
Height: 244 mm
Width: 167 mm
Weight
562 gr
ISBN-13
978-1-55542-590-6 (9781555425906)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Preface. The Author. Part One: Why People and Organizations Give. 1. The Personal Equation: How and Why People Give. 2. The Dynamics of Asking People for Money. 3. Understanding Corporate and Foundation Giving. Part Two: Managerial and Organziational Strategies. 4. Strategic Planning: Giving Direction to Fundraising. 5. Shaping Individual Roles and Organizational Structures. 6. Strategic Management and Leadership. Part Three: Critical Challenges and Opportunities. 7. Responding to Change and Increased Competition. 8. Fundraising in Smaller Organizations. 9. Fundraising in Larger Organizations. 10. Conclusions: Future Directions in Fundraising.