The Return on AI

Get your copy today and start turning AI initiatives into real business results. Turn AI Investments into Real Business Results Artificial intelligence is transforming the modern enterprise, yet many organizations struggle to turn AI initiatives into measurable business impact. The Return on AI: From Promise to Profit in the Age of Intelligent Business provides a practical roadmap for leaders who want their AI efforts to deliver real value, not just experimentation. Written by AI industry leader Ashwin Mittal and Kellogg School of Management professor Mohanbir Sawhney, this book introduces the AI Impact Model, a framework designed to help organizations predict the success of AI initiatives, prioritize the right projects, and maximize the return on their AI investments. Inside, you will learn how to identify the AI opportunities most likely to succeed, avoid costly implementation mistakes, and move from isolated pilot programs to scalable enterprise solutions. Through real-world examples and practical insights, the authors explain the five key factors that determine whether AI initiatives deliver meaningful results. Whether you are a business leader, AI practitioner, consultant, or strategist, this book provides the tools to make smarter AI decisions and drive measurable outcomes. If you want AI to create lasting competitive advantage, this book shows how to turn AI's promise into profit.