The Honda Book of Management

This study, fully revised since its original publication in Japan, charts the rise of the Honda Motor Company, built upon the individual management style formulated by the company's founder, Honda Soichiro. This fascinating case history affords an insight into the Japanese experience, one to which managers and business students from different corporate cultures aspire. Highlighting the relationship between ideas and behaviour in the Japanese business setting, and demonstrating that an innovative management style can have a dramatic effect on corporate success, this book has both a practical and a theoretical message.