The NBA Story
How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse
Published on 26. May 2020
Book
Hardback
192 pages
978-1-4002-1885-1 (ISBN)
Description
The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.
Today's NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn't always so glamorous.
The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of every organization within the league.
Through the story of the NBA, you'll learn:
How to keep a dream alive when it seems like no one wants to see it come true.
How a company can find their way out of a financial crisis.
How presentation is the secret sauce to the success of any show.
And how a company can build a loyal fanbase who will do anything to keep them on top.
Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
Today's NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn't always so glamorous.
The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of every organization within the league.
Through the story of the NBA, you'll learn:
How to keep a dream alive when it seems like no one wants to see it come true.
How a company can find their way out of a financial crisis.
How presentation is the secret sauce to the success of any show.
And how a company can build a loyal fanbase who will do anything to keep them on top.
Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
More details
Series
Language
English
Place of publication
United States
Publishing group
HarperCollins Focus
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 211 mm
Width: 140 mm
Thickness: 20 mm
Weight
257 gr
ISBN-13
978-1-4002-1885-1 (9781400218851)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Rich Mintzer | Eric Mintzer
The NBA Story
How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse
E-Book
05/2020
HarperCollins
€8.99
Available for download
Persons
Rich Mintzer is an author and ghostwriter with over 70 published non-fiction books to his credit. He started with a humor book that sold 100,000 copies and kept on writing. Rich has served as an editor at Warner Books, a television writer for the Rosie O'Donnell Show and USA Up All Night, a radio writer and producer, and is currently a writer for the ghostwriting firm, Kevin Anderson & Associates. Prior to the dot.com crash he also worked as a content editor/writer for several websites. He has been an NBA basketball fan for nearly 50 years.
Eric Mintzer is an avid sports fan from New York. He has covered the Knicks and Jets for Overtime Heroics, has been featured in the Northern Westchester Examiner and has assisted in sports research. He loves playing basketball as well as writing.
Eric Mintzer is an avid sports fan from New York. He has covered the Knicks and Jets for Overtime Heroics, has been featured in the Northern Westchester Examiner and has assisted in sports research. He loves playing basketball as well as writing.