How to Succeed in Advertising When All You Have Is Talent
Published on 4. July 2007
Book
Paperback/Softback
480 pages
978-1-887229-20-3 (ISBN)
Description
In this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising.
In addition,?How to Succeed in Advertising When All You Have Is Talent?features dazzling selections from each creative's best-known campaigns, as well as some previously unseen pieces from their beginning portfolios
In addition,?How to Succeed in Advertising When All You Have Is Talent?features dazzling selections from each creative's best-known campaigns, as well as some previously unseen pieces from their beginning portfolios
In this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising.
In addition,?<i>How to Succeed in Advertising When All You Have Is Talent</i>?features dazzling selections from each creative's best-known campaigns, as well as some previously unseen pieces from their beginning portfolios
More details
Language
English
Place of publication
PA
United States
Publishing group
Taylor & Francis Inc
Target group
College/higher education
Weight
975 gr
ISBN-13
978-1-887229-20-3 (9781887229203)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification