
Web Commerce Technology Handbook
Daniel Minoli(Author)
McGraw-Hill Professional (Publisher)
Published on 16. November 1997
Book
Paperback/Softback
528 pages
978-0-07-042978-9 (ISBN)
Description
While books on marketing and advertising on the Internet abound, practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on, technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth, Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions, searches, or links. The book also discusses technical limitations of electronic commerce over today's Internet, and describes successful applications.
More details
Series
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 234 mm
Width: 188 mm
Thickness: 51 mm
Weight
953 gr
ISBN-13
978-0-07-042978-9 (9780070429789)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Daniel Minoli is CTO of a Wi-Fi startup. Previously a principal of the Infoport Group, product development consultants to the telecom industry, he has had a distinguished career at Lucent Technologies and AT&T. Dan is a prolific author. He also teaches at Stevens Institute of Technology and New York University.
Content
Part I: Overview.Electronic Commerce Environment and Opportunities.Modes of Electronic Commerce.Approaches to Safe Electronic Commerce.Electronic Cash and Electronic Payment Schemes.Part II: Security.Internet/Intranet Security Issues and Solutions.MasterCard/Visa Secure Electronic Transaction.E-mail and Secure E-mail Technologies for Electronic Commerce.Part III: Internet and Web Site Establishment.Internet Resources for Commerce.Internet Resources: A Travelogue of Web Malls.Part IV: Advertising on the Internet: Issues and Technologies.Electronic Publishing Issues, Approaches, Legalities, and Technologies.Appendices Index.