How To Get The Most Out of Trade Shows
3rd Edition
Published on 1. May 1999
Book
Hardback
192 pages
978-0-8442-2347-6 (ISBN)
Description
American companies invest billions of dollars in trade shows each year, and proper planning is critical for success. This comprehensive, easy-to-use book teaches students how to select the right trade shows, set show objectives, design effective displays, and sell on the floor. 60-Day Examination: "Our exhibitors who have implemented Steve's formulas and utilized the information in this book have seen a tremendous improvement in their trade show results - in both quantity and quality." - Gayle Dunlap Manager, Exhibit Services Food Marketing Institute.
More details
Edition
3rd Revised edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 236 mm
Width: 160 mm
Thickness: 16 mm
Weight
420 gr
ISBN-13
978-0-8442-2347-6 (9780844223476)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Steve A. Miller
How to Get the Most Out of Trade Shows
Book
01/1996
2nd Edition
McGraw-Hill Contemporary
€27.22
Article exhausted; check for reprint
Person
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Content
1. The Scope of Trade Show Marketing 2. Planning the Show 3. Coordinating the Show 4. Preshow Marketing 5. At the Show 6. Working with Your Staff 7. Secrets of Successful Shows 8. Postshow Follow-Up: Closing the Loop