Fairy Tale Marketing
Leveraging the Power of Storytelling to Create Happily-Ever-After Marketing Success
2nd Edition
Published on 26. February 2025
Book
Paperback/Softback
76 pages
978-1-948672-26-9 (ISBN)
Description
Discover what Cinderella teaches us about how to build evergreen marketing stories that captivate the imagination and persuade audiences to buy in this short, easy-to-read book. You'll learn what neuroscience teaches us about how stories impact the brain and how to leverage that to your advantage when creating a marketing campaign.
You'll also discover the universal writing framework that applies to every human being no matter their age, race, culture, gender, or creed and the characters that need to populate your story to help them move from where they are to where you want them to be so they can get the results you know you can deliver.
More details
Edition
2nd Revised ed.
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 203 mm
Width: 127 mm
Thickness: 4 mm
Weight
93 gr
ISBN-13
978-1-948672-26-9 (9781948672269)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Award-winning author and international speaker, Brandy M. Miller began her education in marketing while working in the marketing department of a Fortune 500 company. She left that company to start her own and discovered that marketing to a cold audience with no money was a very different beast than marketing to a pre-built audience with a well-established brand and $2 billion dollars a year to spend on the task. It was during her struggles to learn how to market on a $0 marketing budget that she uncovered the connection between storytelling and marketing. She would later test and refine her copywriting skills by assisting LeBlond Media with developing paid marketing campaigns for well-funded startup companies in Silicon Valley. She was able to help these companies increase their return on ad spend as much as 800% in the case of Google Advertising and increasing the ad account spend by thousands of dollars per month.Today, she is the co-founder of Path To Connections as well as the Director of Program Development and Coordination for Path To Publishing and the Chief Acquisitions Editor for PTP Press, the primary divisions of End of the Rainbow Projects, Inc. She works alongside founder and CEO, Joylynn M. Ross, to serve their clients.