
Restaurant Management
Customers, Operations, and Employees
Robert Christie Mill(Author)
Pearson (Publisher)
3rd Edition
Published on 25. October 2006
Book
Paperback/Softback
472 pages
978-0-13-113690-8 (ISBN)
Description
For courses in Introduction to Food and Beverage Operations, Culinary Management, and Food and Beverage Management.
Restaurant Management: Customers, Operations, and Employees, Third Edition, identifies the crucial elements involved in the operation of a restaurant, and their interrelationships that are necessary to achieve success. Structured around the three parts of the meal experience-the customers, the operation (consisting of food, beverage and the physical facility) and the employees-the book examines how to effectively manage an existing restaurant operation. This edition continues its strong coverage of marketing, promotions, and employment issues, and captures the essential elements needed to produce satisfied customers and a profitable restaurant operation.
Restaurant Management: Customers, Operations, and Employees, Third Edition, identifies the crucial elements involved in the operation of a restaurant, and their interrelationships that are necessary to achieve success. Structured around the three parts of the meal experience-the customers, the operation (consisting of food, beverage and the physical facility) and the employees-the book examines how to effectively manage an existing restaurant operation. This edition continues its strong coverage of marketing, promotions, and employment issues, and captures the essential elements needed to produce satisfied customers and a profitable restaurant operation.
More details
Edition
3rd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 100 mm
Width: 100 mm
Thickness: 100 mm
Weight
100 gr
ISBN-13
978-0-13-113690-8 (9780131136908)
Schweitzer Classification
Other editions
Previous edition

Book
08/2001
2nd Edition
Pearson
€58.27
Article exhausted; check for reprint
Content
1. Introduction
2. Understanding the Customer
3. Developing A Marketing Plan
4. Promoting the Operation
5. Pricing and Designing the Menu
6. Delivering Quality Service
7. The Physical Facility
8. Food and Beverage: From Supplier to Customer
9. Kitchen Equipment and Interiors: Selection, Maintenance and Energy Management
10. Sanitation and Food Safety
11. Controlling Costs
12. Employee Selection
13. Training and Development
14. Motivating the Employee
15. Restaurant Manager 2010
2. Understanding the Customer
3. Developing A Marketing Plan
4. Promoting the Operation
5. Pricing and Designing the Menu
6. Delivering Quality Service
7. The Physical Facility
8. Food and Beverage: From Supplier to Customer
9. Kitchen Equipment and Interiors: Selection, Maintenance and Energy Management
10. Sanitation and Food Safety
11. Controlling Costs
12. Employee Selection
13. Training and Development
14. Motivating the Employee
15. Restaurant Manager 2010