
The Innovation Odyssey
Lessons from an Impossible Project
Auerbach (Publisher)
1st Edition
Published on 21. April 2023
Book
Paperback/Softback
226 pages
978-1-032-38746-8 (ISBN)
Description
Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation.
The book features in lessons in:
Strategy revealing the complexity of international product development and the conditions for its implementation in today's fragmented world
Project management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countries
Innovation demonstrating that the electrification of mobility can be combined with affordable prices
Industrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the future direction of this role, and the importance in the competition between Western and Chinese industries
Intrapreneurship showing that a start-up is not the only context in which it is possible to attempt and experience breakthroughs.
The book features in lessons in:
Strategy revealing the complexity of international product development and the conditions for its implementation in today's fragmented world
Project management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countries
Innovation demonstrating that the electrification of mobility can be combined with affordable prices
Industrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the future direction of this role, and the importance in the competition between Western and Chinese industries
Intrapreneurship showing that a start-up is not the only context in which it is possible to attempt and experience breakthroughs.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Professional Practice & Development
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 12 mm
Weight
354 gr
ISBN-13
978-1-032-38746-8 (9781032387468)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Christophe Midler | Marc Alochet | Christophe De Charentenay
The Innovation Odyssey
Lessons from an Impossible Project
E-Book
04/2023
1st Edition
Auerbach
€51.49
Available for download

Christophe Midler | Marc Alochet | Christophe De Charentenay
The Innovation Odyssey
Lessons from an Impossible Project
Book
04/2023
1st Edition
Auerbach
€185.30
Shipment within 10-20 days

Christophe Midler | Marc Alochet | Christophe De Charentenay
The Innovation Odyssey
Lessons from an Impossible Project
E-Book
04/2023
1st Edition
Auerbach
€51.49
Available for download
Persons
Christophe Midler, Emeritus Research Director and Professor of the Management Research Center, Ecole Polytechnique, Paris and member of the French Academy of Technologies. He is internationally recognized in the field of project and innovation management.
Marc Alochet is researcher at the Management Research Center, Ecole Polytechnique, Paris. Previously, he was an engineer at Renault, where he held various functions and positions in product and process engineering.
Christophe de Charentenay is CEO of M@Air, is an expert in carbon-free mobility. He was, from 2017 to 2020 the president of eGT, the operator of the K-ZE project (dacia Spring).
Marc Alochet is researcher at the Management Research Center, Ecole Polytechnique, Paris. Previously, he was an engineer at Renault, where he held various functions and positions in product and process engineering.
Christophe de Charentenay is CEO of M@Air, is an expert in carbon-free mobility. He was, from 2017 to 2020 the president of eGT, the operator of the K-ZE project (dacia Spring).
Content
Part 1 The Odyssey of K-ZE Chapter 1: The Long March of the Accessible Vehicle Concept for China Chapter 2: Preliminary Project: Exploring the Unknown Chapter 3: An Innovative Framework for a Cooperative Design Chapter 4: An Agile Development in an Unprecedented Context Chapter 5: A Project in a Perfect Storm Chapter 6: The Phoenix Conclusion of Part 1: Evaluating Innovation Projects Part 2: Learning from Projects Chapter 7: Societal Innovation and Administered Darwinism Chapter 8: The Project as a Means of Strategic and Cultural Integration Chapter 9: Global Innovation Strategies and Lineage Management Chapter 10: Innovation and Entrepreneurial Capability in Large Companies Conclusion of Part 2: Reenergizing a Large Firm Conclusion Afterword