Grace Meets Grit

Digital marketing expert and marketing professional with more than 25 years in the industry with experience in the client, agency, and publisher domains, Daina Middleton has had an incredible career that included running Global Business Marketing for Twitter and CEO of Performics, one of the largest search and performance media agencies in the world. She also headed-up innovation, research and analytics for the pioneering digital agency Moxie Interactive, and spent 16 years working in marketing for Hewlett-Packard. Throughout her career, Daina has been an advocate for women believing in a need for women and men to have a more inclusive and practical approach to working together. Her new book, Grace Meets Grit: The Leadership Style of Remarkable, Courageous Women, addresses this topic. Daina recognized the transformational change to the marketing industry nearly a decade ago and began to develop ground-breaking techniques, including the Participation Way and innovative values for "Nurturist" organizations seeking thrive in the Participation Age. She published a book in 2012 called Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage. Daina serves as a director on the boards of Healthwise, the Teton Valley Community Foundation, and Marin Software. She is a member of the ad:tech Board of Advisors, and a regular international speaker with appearances at Social Media Week, ad:tech, WOMMA, Google, 3% Conference, VideoNuze, and iMedia. She has been named one of Mobile Marketer's Mobile Women to Watch, and in 2013 received the Gold Stevie(R) Award in the Executive of the Year - Advertising, Marketing and Public Relations category, in the 10th annual Stevie Awards for Women in Business. She loves the outdoors, fly-fishing, cross-country skiing, and horseback riding and chooses to live near Jackson Hole, Wyoming.