
Winning Credibility
A Guide for Building a Business from Rags to Riches
Credibility Corporation Pty Ltd (Publisher)
Published on 1. May 2007
Book
Paperback/Softback
272 pages
978-1-876462-52-9 (ISBN)
Description
More than half of new businesses fail within five years, and many of those that endure can't seem to bridge the gulf between "just surviving" and true success. This book is a practical "how-to" guide for overcoming the hurdles that all entrepreneurs face when starting and growing a business. Serial entrepreneurs Matthew Michalewicz and Zbigniew Michalewicz provide countless "out-of-the-box" solutions for: winning that first major client; signing up partners and resellers; building an all-star management team; leveraging new customers from existing customers; impressing the media and analysts; engaging high-profile board members; finding investors who provide more than just money; and much more. Explained in simple and easy-to-understand terms, the credibility-building principles in this book can give any business a winning edge.
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 15 mm
Weight
418 gr
ISBN-13
978-1-876462-52-9 (9781876462529)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Author
University of North Carolina