Breaking Twitter
Elon Musk and the Most Controversial Corporate Takeover in History
Published on 13. June 2024
Book
Paperback/Softback
352 pages
978-1-0350-3248-8 (ISBN)
Description
'An excitable, high-octane account' - Independent
In October 2022, Elon Musk marched through Twitter's front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come - brutal mass firings, an exodus of advertisers and 'blue-tick' celebrities and a vicious battle for control.
With unique access to Twitter insiders and Musk's confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter's blue-tick system, and how did it lead to the near-collapse of the company's revenue? Will Twitter - now X - survive? How has the constant negative press coverage affected Elon?
With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.
'Mezrich's books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane' - Evening Standard
In October 2022, Elon Musk marched through Twitter's front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come - brutal mass firings, an exodus of advertisers and 'blue-tick' celebrities and a vicious battle for control.
With unique access to Twitter insiders and Musk's confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter's blue-tick system, and how did it lead to the near-collapse of the company's revenue? Will Twitter - now X - survive? How has the constant negative press coverage affected Elon?
With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.
'Mezrich's books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane' - Evening Standard
Reviews / Votes
An excitable, high-octane account * Independent * Mezrich's books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane * Evening Standard * Uproarious . . . stimulating enough to keep even an unmedicated narcoleptic awake -- <i>Washington Times</i> on <i>The Accidental Billionaires</i>More details
Language
English
Place of publication
United Kingdom
Publishing group
Pan Macmillan
Target group
Interest Age: From 18 years
Product notice
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 128 mm
Thickness: 25 mm
Weight
241 gr
ISBN-13
978-1-0350-3248-8 (9781035032488)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
11/2023
Macmillan Business
€15.99
Available for download
Person
Ben Mezrich is the New York Times bestselling author of The Accidental Billionaires (adapted by Aaron Sorkin into the David Fincher film The Social Network), Bringing Down the House (adapted into the hit film 21), The Antisocial Network and many other bestselling books. His books have sold over six million copies worldwide and he is one of the world's leading business narrative writers.