
Entrepreneurship
An Innovator's Guide to Startups and Corporate Ventures
SAGE Publications Inc (Publisher)
1st Edition
Book
Hardback
472 pages
978-1-4129-5560-7 (ISBN)
Description
Venturing prepares students to:
- Create strategic market focus, through creative market segmentation, understanding perceived and latent needs, and benchmarking competitors' product and service offerings.
- Create value-rich products and services, developed by first formulating a new product and service strategy, and then, implementing the strategy with common platforms that leverage technology into closely related market applications.
- Understand branding as a key competitive asset in technology-intensive markets.
- Create a robust management team, where the founder quickly complements him or herself with fellow executives as skilled in different disciplines as he or she might be in technology or marketing.
- Develop pragmatic financing strategies and business models that embrace a stream of venture financing, an appreciation and careful management of cash, and a clear understanding and planning of exit strategies for the entrepreneurial team.
- Create strategic market focus, through creative market segmentation, understanding perceived and latent needs, and benchmarking competitors' product and service offerings.
- Create value-rich products and services, developed by first formulating a new product and service strategy, and then, implementing the strategy with common platforms that leverage technology into closely related market applications.
- Understand branding as a key competitive asset in technology-intensive markets.
- Create a robust management team, where the founder quickly complements him or herself with fellow executives as skilled in different disciplines as he or she might be in technology or marketing.
- Develop pragmatic financing strategies and business models that embrace a stream of venture financing, an appreciation and careful management of cash, and a clear understanding and planning of exit strategies for the entrepreneurial team.
More details
Language
English
Place of publication
Thousand Oaks
United States
Target group
College/higher education
Dimensions
Height: 279 mm
Width: 216 mm
ISBN-13
978-1-4129-5560-7 (9781412955607)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern University's Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, a program focused on innovation within established corporations. He also helps direct Northeastern's Center of Entrepreneurship Education, an interdisciplinary, experiential "system of entrepreneurship" where undergraduates, graduate students, and alumni learn the principles of entrepreneurial thinking and planning, and then launch new companies.
An internationally recognized scholar in the field of research and innovation, Dr. Meyer is the author of The Power of Product Platforms (written with Alvin P. Lehnerd, The Free Press, NY, 1997) and The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, for which he received the Maurice Holland Award from the Industrial Research Institute (Oxford University Press, NY, 2007). Dr. Meyer is a graduate of Harvard College and holds his master's and doctoral degrees from MIT.
Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the Academy of Business Education, and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual property consulting, and consumer insight company. He was formerly a professor of marketing and entrepreneurship at the University of New Hampshire and a chair and full professor at Dalhousie University. He currently teaches courses in entrepreneurship, innovation, and entrepreneurial marketing.
His academic research activities have resulted in more than 100 publications, including fifteen books. Additionally, he currently serves on the editorial boards of several academic journals. His current research stream intersects the domains of marketing, entrepreneurship, corporate venturing, and innovation, and he is conducting ongoing research on the psychology of entrepreneurship, entrepreneurial education, entrepreneurial branding, and innovation readiness. Dr. Crane is also an award-winning educator who has received numerous honors for teaching excellence over the past twenty years.
An internationally recognized scholar in the field of research and innovation, Dr. Meyer is the author of The Power of Product Platforms (written with Alvin P. Lehnerd, The Free Press, NY, 1997) and The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, for which he received the Maurice Holland Award from the Industrial Research Institute (Oxford University Press, NY, 2007). Dr. Meyer is a graduate of Harvard College and holds his master's and doctoral degrees from MIT.
Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the Academy of Business Education, and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual property consulting, and consumer insight company. He was formerly a professor of marketing and entrepreneurship at the University of New Hampshire and a chair and full professor at Dalhousie University. He currently teaches courses in entrepreneurship, innovation, and entrepreneurial marketing.
His academic research activities have resulted in more than 100 publications, including fifteen books. Additionally, he currently serves on the editorial boards of several academic journals. His current research stream intersects the domains of marketing, entrepreneurship, corporate venturing, and innovation, and he is conducting ongoing research on the psychology of entrepreneurship, entrepreneurial education, entrepreneurial branding, and innovation readiness. Dr. Crane is also an award-winning educator who has received numerous honors for teaching excellence over the past twenty years.
Content
Acknowledgments
Introduction
Part I. Defining the Venture Concept
1. Identifying Your Industry, The Target Sector in the Industry, and Type of Business
2. Developing the Venture Concept
3. Getting Into The Hearts and Minds of the Target Customers
4. Defining the Business Model for a Venture
5. Transforming a Product or Service Idea Into a Product Line and Service Strategy
6. Positioning Your Venture: Thinking Deeply About Competitors and Customers
7. A Reality Check on the Venture Concept and the Business Model
Part II. Writing the Business Plan and Making the Pitch
8. Sources of Finance for Startups and Corporate Ventures
9. Projecting the Financial Performance and Requirements for the Venture
10. Organizing the Venture Team
11. Writing the Business Plan!
12. Making the Pitch
Venture Cases
Index
About the Authors
Introduction
Part I. Defining the Venture Concept
1. Identifying Your Industry, The Target Sector in the Industry, and Type of Business
2. Developing the Venture Concept
3. Getting Into The Hearts and Minds of the Target Customers
4. Defining the Business Model for a Venture
5. Transforming a Product or Service Idea Into a Product Line and Service Strategy
6. Positioning Your Venture: Thinking Deeply About Competitors and Customers
7. A Reality Check on the Venture Concept and the Business Model
Part II. Writing the Business Plan and Making the Pitch
8. Sources of Finance for Startups and Corporate Ventures
9. Projecting the Financial Performance and Requirements for the Venture
10. Organizing the Venture Team
11. Writing the Business Plan!
12. Making the Pitch
Venture Cases
Index
About the Authors