Developing a Consulting Practice
Robert O. Metzger(Author)
SAGE Publications Inc (Publisher)
1st Edition
Published on 29. September 1993
Book
Hardback
144 pages
978-0-8039-5046-7 (ISBN)
Description
This guide shows academics of all disciplines how to get a consultancy practice off the ground. Topics covered include: matching and promoting the academic's unique skills to the needs of the right clients; successful oral and written presentations; and managing the new business.
More details
Series
Language
English
Place of publication
Thousand Oaks
United States
Target group
Professional and scholarly
Weight
312 gr
ISBN-13
978-0-8039-5046-7 (9780803950467)
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Schweitzer Classification
Content
You Wanna Do What?
Indirect Marketing Strategies
Direct Marketing Strategies
`Sales' is Not a Four-Letter Word
The Process Perspective
The Operations Perspective
The Strategic Perspective
The Heuristic Perspective
Indirect Marketing Strategies
Direct Marketing Strategies
`Sales' is Not a Four-Letter Word
The Process Perspective
The Operations Perspective
The Strategic Perspective
The Heuristic Perspective